Boots Reunites with Love Island as Official Beauty Partner for Third Series – Retail Gazette


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/// Boots Selected as Official Beauty Partner of ITV2 Love Island for 3 Consecutive Years
/// Products featured in the last series saw a 50% increase in sales due to the “Love Island Effect”

boots rejoined Love Island on ITV2 Official beauty partner for 3 consecutive series.

Shows the latest series High street health and beauty retailer Love Island Villas offers 13 product categories including makeup, fragrance, skincare, dental, toiletries and sun protection.

This exclusive beauty partnership will be supported by the return of a 360 marketing campaign titled “Find the Ones.” This campaign helps customers discover products they’ve seen at the show and find the perfect fit for them.

In the final series of Love Island, two-thirds of the campaign audience saw the campaign and took action, reaching over 20 million impressions across all channels.


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Boots will have the latest brands and products for islanders in its backstage, including Shark, Fenty and Georgio Armani.

The latest summer series saw an average of 227 product placements for boots each week, helping featured products enjoy the “Love Island Effect” and increasing sales on average by more than 50%.

Boots Chief Marketing Officer Peter Markey said: This partnership has worked very well for us, allowing us to showcase our brand in front of an enthusiastic audience of both new and existing customers. We hope to inspire customers who want to try and experiment with the Islander look at home. ”

Babbit Chandrani, ITV Creative & Digital Partnerships Director, said: Each year our partnership strengthens and grows, and islanders love to try the amazing boot products that are accessible at their Aishima vacation homes. ”

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